A slow, careful catalogue.

The Library is where thinking is written down and left standing. Not news. Not opinions. The parts of the Method that don't change.

L/01
Foundations
The vocabulary of the Method: reality, insight, product, brand.
Writing
L/02
Product
How to decide what to build — and what to leave out.
Writing
L/03
Identity
Systems, not decoration. The visible half of a decision.
Writing
L/04
Decisions
Frameworks for choosing when nothing feels obvious.
Writing
L/05
Case Readings
Companies studied through the lens of the Method.
Writing

A note

Entries are added as they become true — never to fill a page. If a section is empty, that's honest. It's coming.