№ 01 — Legal
Privacy Policy
Your information, handled with care.
This policy explains what we collect, why we collect it, and the rights you have. Written in plain language, because privacy shouldn't require a translator.
Last updated · 2026
Who we are
Dare to Brand is a product operated by Eillom Holding AB, a Swedish company registered under organisation number 559310-6262. We are the data controller for the information described in this policy.
Questions or requests can be sent to info@daretobrand.se.
What we collect
We collect only what we need to run the service, and nothing more.
- Newsletter subscribers: your email address, and the date you subscribed.
- Contact: the name, email and message you choose to send us.
- Purchases: your email and payment confirmation. Card details are handled by Stripe and never touch our servers.
- Technical: minimal request data (IP, browser, referrer) used to keep the site working and secure.
Newsletter
When you subscribe, your email is stored in Kit (our newsletter provider) and a welcome email is delivered through Resend. You can unsubscribe at any time using the link at the bottom of every email.
Payments
Payments for The Audit are processed by Stripe. We receive a confirmation of the transaction and the email used at checkout. We never see or store your card number. Stripe's own privacy notice governs the payment itself.
Cookies & analytics
We keep cookies to the minimum needed to run the site and process payments. For the full picture, see our Cookie Policy.
How long we keep it
Newsletter data is kept until you unsubscribe. Purchase records are kept for as long as Swedish accounting law requires (currently seven years). Contact messages are kept only as long as needed to reply.
Your rights (GDPR)
Under the GDPR you have the right to:
- Access the data we hold about you.
- Correct anything that is wrong.
- Ask us to delete it, where the law allows.
- Export it in a portable format.
- Object to, or restrict, certain processing.
- Lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
To exercise any of these, email info@daretobrand.se. We reply within thirty days.
Changes
If this policy changes in a way that affects you, we will note the update here and, where appropriate, tell you directly.