The agreement, in plain language.

Dare to Brand is operated by Eillom Holding AB, organisation number 559310-6262, registered in Sweden. In these terms, "we", "us" and "Dare to Brand" refer to that company. "You" refers to the person or business using the site or buying a product.

The Audit is a digital product: a structured strategic reading of your business built on the RIPB Method. It is delivered online. It is not consulting, legal, or financial advice, and outcomes depend on how you choose to act on it.

The Audit is sold at the price shown on the product page at the time of purchase (currently an introductory price of €95 instead of the regular €295, limited to the first 20 audits; VAT included where applicable). Payment is taken in full at checkout by Stripe. Access is unlocked once the payment is confirmed.

Because The Audit is a digital service delivered immediately, the statutory right of withdrawal (ångerrätt) does not apply once you begin the reading — you accept this by starting it.

If something goes wrong on our side — a technical failure, a payment charged in error, a product not delivered — write to info@daretobrand.se and we will make it right.

You may use The Audit and its output for your own business. You may not resell it, redistribute it, or use it to train models or build competing products. Please don't attempt to break, scrape, or misuse the platform.

The RIPB Method, the writing on this site, and the underlying software belong to Eillom Holding AB. The strategic conclusions produced for your business belong to you.

We do our work carefully, but no strategic reading can guarantee a business outcome. To the fullest extent permitted by law, our liability for any claim connected to the service is limited to the amount you paid for it in the twelve months preceding the claim. We are not liable for indirect or consequential losses.

Nothing in these terms limits any right you have that cannot be limited by law.

These terms are governed by Swedish law. Disputes are handled by the Swedish courts, with Stockholm District Court as the court of first instance, unless mandatory consumer law directs otherwise. Consumers may also refer disputes to the Swedish National Board for Consumer Disputes (ARN, arn.se) or the EU's online dispute resolution platform.

We may update these terms as the product evolves. The version in force is the one published here on the day of your purchase.